Meet eir Sport - bringing free sports content to eir broadband customers

There has been huge interest in eir Sport since it was launched on 5 July, with free sports channels for all eir broadband customers.

Maeve McLaughlin
by Maeve McLaughlin on 26th July, 2016

Earlier this month, eir announced that it is renaming Setanta sports to eir Sport. As part of the rebrand, eir is also making all eir Sport channels, along with BT Sports, free for its broadband customers.

We spoke to Brian Quinn, Operations Director at eir, about the launch of eir Sport, and future plans for the company.

You’ve just launched eir Sport, which is taking over from Setanta Sport. What’s it all about?

eir Sport is the new name for Setanta Sports, but with the eir Sport pack you get all the same great content across six channels that customers loved with Setanta Sports. That is six channels packed with content including Premier League, all Champions League and Europa League matches, European Rugby Champions Cup, Allianz Leagues GAA, every Formula 1 race, UFC, Republic of Ireland International Friendlies, SSE Airtricity League of Ireland, FA Cup, Wimbledon, and much much more.

In addition to the content subscribers are used to from Setanta, eir Sport has secured additional Irish broadcasting rights for a number of sporting events. Can you tell us more?

We have great ambitions for the channels, and we have already secured the Irish broadcasting rights for the 2019 Rugby World Cup, the 2017 Women’s Rugby World Cup hosted in Ireland, the World Rugby Seven’s World Cup and the U20’s Championship.

In what way will the addition of the eir Sport pack affect prices for your customers?

The eir Sport pack is absolutely free for eir broadband customers. That is €300 of value included absolutely free to your broadband bundle.

How can customers access this content?

We recognise that our customers want to access the content in the way that is convenient for them. That includes via your set top box, online via your computer or laptop or on the go via an app on your phone or tablet. If you are an eir Vision customer, the channels will automatically appear on your TV. If you are an eir broadband customer but have Sky TV then you just need to call eir and make the channels available.

There seems to be a commitment to ensure eir is enabling customers to access eir Sport content on-the-go. Do you think mainstream TV will continue to move in this direction?

Customers still want to watch TV, particularly live programming such as news and sport, but there is no doubt that more and more, customers want to consume content on the platform that is convenient for them.

You recently announced the appointment of Glen Killaine as managing director of eir TV and eir Sport. Can we expect the addition of even more content in the coming months?

Glen has enormous experience in television and content and we are very excited that he will help develop and deliver our content strategy after he joins.

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