Sky announce new commitment to Virtual Reality content

The plans will put viewers in the centre of sporting and entertainment action

Alice Goodwin
by Alice Goodwin on 18th March, 2016

Sky has announced the launch of their new commitment to Virtual Reality (VR) content, and plan on bringing their viewers to the heart of the action through this immersive platform.

Over the next few months, Sky will be transporting viewers into the world of sports, movies, news and entertainment, and offering them a unique viewing perspective of major world events.

In an effort to improve the production of VR content across all of their markets, Sky has created Sky VR Studio. This team will be dedicated to VR production. The first piece of fully immersive content will include two unprecedented films shot throughout Formula 1 testing in Barcelona.

Gary Davey, Managing Director of Content at Sky, expressed his excitement at the future of VR with the company:

“The development of VR technology is moving at an incredible pace and excitement is building about its potential. Our expertise across a wide range of video content, from original drama to live sport, gives us a unique ability to bring VR to life for customers. This is just the start and we’re looking forward to creating more amazing VR content and exploring the possibilities with our tech and content partners.”

The Sky News team have already produced some ‘360’ videos, which transport viewers to the centre of the migrant crisis on the landing beach in Lesbos and the refugee camp in Calais. Future projects are set to include following the Tour de France & taking viewers inside the ring with Anthony Joshua as he bids for the Heavyweight boxing world title.

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