Sky announces plans to further expand kids’ service with new app

Announcement comes weeks after Sky added thousands of episodes of kids' TV to on demand service

Eleanor Rosney
by Eleanor Rosney on 29th June, 2015

Sky today announced plans to expand its entertainment service for kids and their parents by launching an app dedicated to kids.

This follows the recent expansion of the kids’ shows available in Sky’s on demand library from 700 to 4,000 episodes of shows including Adventure Time, Spongebob Squarepants, iCarly, Horrible Histories and Ben & Holly’s Little Kingdom.

Development of the app for mobile devices is already underway and it is expected to launch in early 2016.

Read more: Sky adding thousands of episodes of kids’ TV to on demand service

The app will mean children in homes that have Sky can access their favourite shows on a range of portable devices.

Aimed at children aged 4-9 years, the app will bring together all the best age-appropriate shows available on Sky, from the likes of The Cartoon Network, Disney and Nickelodeon, in an easy-to-use and fun way.  

For parents, the app will include options to filter what their child views, limits usage including a ‘bedtime’ setting as well as the ability to understand what their child has been watching.

Stephen van Rooyen, Chief Marketing and Digital Officer, Sky commented: “We want kids to have access to all their favourite shows when and on whatever device they want, in a way that parents know is creative, engaging but ultimately, safe. Sky has always focused on providing great entertainment for the whole family which is why we are continuing to invest in what we offer the youngest members of the household. ”

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