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Sky customers get connected to broadband across Ireland

3,000 customers a week signing up to Sky On Demand

More than 3,000 Irish customers are connecting their Sky+ HD boxes to broadband to access the On Demand services, the company has announced.

The Catch Up TV series is incredibly popular and Sky say more than 112,000 Sky customers have connected to broadband to take advantage of On Demand content since its launch just over a year ago.

More channels than before are available to Sky+ HD customers, both at home and while on the move, via Sky Go. This includes popular channels Dave and Gold as well as the premium channels – Sky 1, Sky Living, Sky Atlantic and Sky Arts.

These are all available to view at no extra cost – giving plenty of benefits to the extra 27,000 people who have connected their Sky+ HD boxes to broadband since the launch of the Catch Up TV service in Ireland earlier this month.

Around 10,000 hours of content is available On Demand while the addition of TV3 has been a popular choice, with the provider’s shows attracting more than 12,000 weekly downloads through the Sky Store. Sky experienced a very successful year in 2013, with more than 450 million on demand requests made through HD+ boxes, double the figure for 2012.

“As the fastest growing ISP in the country following the launch of Broadband and Talk services in Ireland last year, our customers are increasingly using the flexibility offered by Sky’s connected TV platform to enjoy great TV how, when and where they want,” explained JD Buckley, MD of Sky Ireland.

Mark Anderson, Sky Ireland’s Director of Sales & Marketing, said Sky is working to provide customers with their favourite content, aiming to provide On Demand programming when and where they want it.

“The rapid growth in on demand viewing shows just how much customers love watching TV on their own terms”, he explained. “Whether that’s the latest movies available instantly on demand on their living room TV or to catch up with last night’s new drama series on the way to work.”

Viewing requests on Sky Go were also up, reaching 770 million – a full 180 million more than the year previously.

Overall, Sky+ HD customers in the UK and Ireland enjoyed a staggering 1.2 billion shows and films through connected services in 2013 – at an average of 38 requests per second.

Sky is also set to undergo a radical overhaul this spring, with the Sky Guide due to be redesigned to make accessing on demand content even easier than before.

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