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Sky Ireland increases workforce and plans €1 billion investment

Sky are set to strengthen their presence in the Irish market with major investment over the next 5 years

Sky Ireland has outlined their plan to increase its workforce by employing more than 900 new staff by the end of June.

Addressing a large audience of media executives, BBskyB chief executive Jeremy Darroch said that he would focus on expanding operations in Ireland, establishing a base and investing a total of €1 billion over the next five years.

During his speach, Mr Darroch indicated the ‘great potential’ in Ireland for growth within the company, stating “Ireland had been a great, great market for us and more than 2 million homes tune into Sky channels each week”.

The news follows the recent opening of a new customer contact centre and sales office in Burlington Road in Dublin, a move which has already recruited 500 new staff, and is a clear indication of a commitment to the Irish market.

Focussing on the new centre, Mr Darroch explained:

“We’ve always run the Irish business as an offshoot of the UK. The opening of this new centre – our first on-the-ground presence at scale in Ireland – changes that and sends a clear signal of our commitment to the market.”

Next month will also see the Irish launch of a residential broadband and voice telephony service. No pricing was indicated by Mr Darroch but Sky Ireland is expected to wholesale a broadband and voice product from BT Ireland.

Taoiseach Enda Kenny attended the launch and took Sky Ireland’s planned investment of €1 billion as another sign of the Irish economy continuing to build its strength.

The Taoiseach praised Ireland’s workforce stating, “We’re a great location for digital content providers and for companies to source highly educated, highly motivated workers.”

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