Sky Ireland increases workforce and plans €1 billion investment

Sky are set to strengthen their presence in the Irish market with major investment over the next 5 years

Eoin Clarke
by Eoin Clarke on 21st January, 2013

Sky Ireland has outlined their plan to increase its workforce by employing more than 900 new staff by the end of June.

Addressing a large audience of media executives, BBskyB chief executive Jeremy Darroch said that he would focus on expanding operations in Ireland, establishing a base and investing a total of €1 billion over the next five years.

During his speach, Mr Darroch indicated the ‘great potential’ in Ireland for growth within the company, stating “Ireland had been a great, great market for us and more than 2 million homes tune into Sky channels each week”.

The news follows the recent opening of a new customer contact centre and sales office in Burlington Road in Dublin, a move which has already recruited 500 new staff, and is a clear indication of a commitment to the Irish market.

Focussing on the new centre, Mr Darroch explained:

“We’ve always run the Irish business as an offshoot of the UK. The opening of this new centre – our first on-the-ground presence at scale in Ireland – changes that and sends a clear signal of our commitment to the market.”

Next month will also see the Irish launch of a residential broadband and voice telephony service. No pricing was indicated by Mr Darroch but Sky Ireland is expected to wholesale a broadband and voice product from BT Ireland.

Taoiseach Enda Kenny attended the launch and took Sky Ireland’s planned investment of €1 billion as another sign of the Irish economy continuing to build its strength.

The Taoiseach praised Ireland’s workforce stating, “We’re a great location for digital content providers and for companies to source highly educated, highly motivated workers.”

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