Sky Ireland unveils new Facebook app
Sky Ireland launches new Facebook app designed to allow customers to share their favourite shows and discover new ones
Called Sky Share, the app can be used by anyone with a Facebook account to ‘like’ and comment on their favourite shows.
Users can also discover and get recommendations for new shows based on their own preferences and what their friends are watching.
Mark Anderson, the director of Sales & Marketing at Sky Ireland, explained that Sky Share was created in response to Sky customers’ use of Facebook.
“Increasingly our customers in Ireland are turning to social media to talk about and share the shows they love,” he said.
The launch of the Facebook app follows research by Sky Ireland this year into the digital habits of its customers.
The research found that nearly half of consumers check social media up to three times on the daily commute alone.
A further 81.8% use a tablet or smartphone on the daily commute, while more than a million Sky TV subscribers in Ireland have downloaded the provider’s existing apps.
Both Sky Go and Sky News apps have proved particularly popular with consumers, contributing to more than 1.2 million downloads of Sky apps. The provider will be hoping that Sky Share proves just as popular.
The Facebook app is available to anyone on the social network, but Sky TV subscribers in Ireland get access to a number of extra features by logging in with their Sky ID.
Sky customers in Ireland will be able to set their Sky+ box to record directly from Facebook, while also getting access to trailers for upcoming shows.
Sky Share is free to use and can be accessed at: https://apps.facebook.com/skyshare_fb.
“With such a wealth of choice of high-quality content, we know that our customers really value TV recommendations from their friends to help them get the most from their TV viewing,” added Mr Anderson.
“Sky Share is the perfect tool to complement this trend – and is all part of our commitment to offer our customers the best combination of choice, control and flexibility.”