Sky launches new #WatchOnSky Twitter tool

Customers can watch and record Sky TV directly through a Tweet

David Baker
by David Baker on 17th April, 2014

Sky has started trialling #WatchOnSky, a tool that will enable Sky customers to watch or record TV programming via Twitter.

The move represents the first time that a broadcaster in Ireland has created a service that lets users access live TV via the social networking site.

Icons contained in Tweets will allow them to watch or record TV shows, movies and sporting events, with links to Sky Go included in the relevant Tweets.

This will enable viewers to watch the show via Sky Go while the Sky+R option will allow shows to be recorded via a customer’s Sky+HD box.

It means the digital TV provider is giving people more access to their favourite shows than ever before, and builds on the popularity of Sky Go and Sky+ apps.

Using the Sky+ app, customers can browse through hundreds of channels to record future shows, as well as having access to thousands of hours of on demand content.

All shows can be recorded via a Sky+HD box, while customers using Sky Go can watch up to 54 different channels on their mobile – an unparalleled service in Ireland.

“#WatchOnSky is another brilliantly simple way for our customers to find and watch the shows everyone is talking about,” said Mark Anderson, Director of sales and marketing, Sky Ireland.

“It’s all part of our commitment to make it even easier for our customers to discover great TV and make sure they never miss those virtual water cooler moments.”

The #WatchOnSky hashtag will appear across Sky’s Twitter feeds on @SkyHD and @SkyAtlantic, as well as with sporting events and movies.

“#WatchOnSky is a really exciting development that will make it even easier than ever for Twitter users to spot social buzz about a show, and tune in or record it for later,” added Dan Biddle, Head of Broadcast, Twitter UK.

“We’re delighted to see Sky innovating with this service and look forward to seeing Twitter users enjoy this functionality.” To avail of #WatchOnSky you will need to be a Sky TV subscriber.

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