Sky On Demand more popular than ever before

Sky subscribers in Ireland and the UK made 60 streaming requests every second in 2014

David Baker
by David Baker on 5th February, 2015

Sky has revealed that Sky On Demand is more popular than ever before, with 2 billion download and streaming requests made by customers in 2014.

The latest quarterly results show that Sky subscribers in Ireland and the UK made 60 download or streaming requests every second last year; marking an increase in popularity by nearly 50% from 2013.

Showcasing how people want to watch TV in locations and at times that suit them, Sky On Demand now has 6.5 million customers registered for the service.

There are also 5.8 million registered users for mobile TV service Sky Go in Ireland and the UK.

Sky Box Sets grow in popularity

Sky Box Sets have also increased in popularity with more than 130 box sets now available via Sky – more than other subscription service and 50% more than Netflix.

Game of Thrones was the most popular box set choice with Sky in 2014, piping The Blacklist and Walking Dead to the top position.

Classic British comedy The Inbetweeners also featured in the top five, as did the exploits of ‘Nucky’ Thompson in Boardwalk Empire while Ray Donovan, Prison Break, The Following, True Blood and Penny Dreadful made up the rest of the top ten.

Varied services attract customer growth

Ann-Marie MacKay, Director of Products and Customer Growth at Sky Ireland, said that more than a third of Sky customers in the country can access Sky On Demand.

“This year we’re increasing that figure and adding even more box sets of the shows that everyone’s talking about – giving people the chance to enjoy some of TV’s biggest hits … ready to watch whenever they want,” she added.

Sky also revealed that 204,000 new customers from the UK and Ireland joined them in the past three months; representing the highest quarterly figures for nine years. New customers for Sky Broadband also totalled 106,000 – boosting the popularity of Sky Go and Sky On Demand services even further.

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