Sky releases new targets to increase BAME representation by 2015
New targets to ensure Sky programming better reflects the diversity of their audience
The TV and broadband provider has announced that they will be targeting an improvement in the representation of black, Asian and minority ethnic people (BAME) throughout its entertainment channels.
The targets aim to be more reflective of the diversity of the 10.7 million British and Irish Sky TV customers that subscribe to their Sky Entertainment channels.
Further to these targets, Sky are also aiming to lead the way in improving accessibility for talent from any background within the television industry, not just on-screen but also behind the camera.
For new programming, they hope to have at the minimum 20% BAME representation in significant on-screen roles.
All original programming will have at least one person in senior production with a BAME background, Sky claims, as well as saying that at least 20% of their writers will be from BAME backgrounds.
A 12 month placement role within the TV and broadband provider’s commissioning team is also to be offered.
The director of entertainment at Sky, Stuart Murphy, had this to say about the company’s hopes with these targets: “Our aim is to kick start a sea of change in the on screen representation of ethnic minorities on British television.”