Sky Sports agree Major League Soccer broadcasting rights
Action from the US league will be available to Sky Sports customers for the first time from March
Sky Sports has won the rights to broadcast live Major League Soccer (MLS) for the first time, enhancing the level of football content available to their subscribers.
Customers can watch Republic of Ireland captain and all-time leading goal-scorer Robbie Keane challenge for back-to-back MLS Cups with his LA Galaxy team as live coverage begins in March.
The broadcasting rights are part of a four-year MLS deal that will boost the number of live football matches shown on Sky to 800.
Premier League stars in the US
Keane, named the MLS most valuable player last season, will be joined at Galaxy by Liverpool and England midfielder Steven Gerrard in July.
A third Premier League legend is also set to join the MLS this summer as former Chelsea star and current Manchester City midfielder Frank Lampard links up with New York City.
They join a long list of high profile players from major European leagues who have plied their trade in the US – including Sky Ambassadors Thierry Henry and David Beckham.
Beckham welcomed the news, saying that it highlights the growth of the MLS and its popularity.
“Having fantastic partners such as Sky Sports on board will not only add to the coverage of the game, it will also broaden its appeal outside of US,” he added.
Growth of the MLS
Sky Sports Managing Director Barney Francis said he is looking forward to seeing more “great stories from across the Atlantic”; adding that football in the USA has “enormous potential for growth”.
Gary Stevenson, President and Managing Director of MLS Business Ventures, said the link-up would aid efforts to create a global brand under the MLS flag and described 2015 as “a milestone year” for the sport.
IMG negotiated the latest Sky deal after partnering with the MLS at the start of the year to distribute media rights.