Sky Sports announces new women’s golf deal
Ladies Professional Golf Association and Sky agree broadcasting rights for next two years
Sky has announced a deal that will see women’s golf form part of its Sky Sports coverage for at least the next two years.
The deal with the Ladies Professional Golf Association will mean Sky Sports customers can enjoy exclusive live coverage of three women’s Majors from the United States.
In addition, at least four LPGA tour events will be screened each summer, providing unprecedented coverage from the TV provider.
Sky Sports already has extensive coverage of the men’s game, including three of the four majors, the PGA European Tour, US PGA Tour and the Ryder Cup.
The best women golfers – including Inbee Park, Suzann Pettersen and Stacy Lewis – will all compete for glory in the Kraft Nabisco Championship, Wegmans LPGA Championship and the Evian Championship.
Sky Sports News will also keep fans updated with other events from the world of women’s golf, ensuring fans won’t miss the key putts and the best shots.
Barney Francis, managing director of Sky Sports, highlighted the fact that Sky customers can now enjoy two further years of LPGA events coverage.
“Sky Sports has a long standing commitment to women’s golf,” he explained. “Our commitment to women’s sport is unrivalled, and our viewers can enjoy huge choice across our channels throughout the year.”
LPGA Commissioner Michael Whan said that few could have predicted the growth in popularity of women’s golf during the past five to ten years.
“The secret to the LPGA’s success is that the absolute best players in the world come from all over the world to compete on this Tour,” he said.
“With the expansion of our player base, has been the expansion of television coverage – and we now average nearly 150 countries watching the LPGA per week” he added.
Tour events including the Swinging Skirts LPGA Classic, Kingsmill Championship and the HSBC Women’s Champions will all be shown on Sky Sports as part of the deal.
Sky provides a considerable choice of women’s sport, with a huge schedule of cricket, netball, rugby, golf and tennis forming just a small part of what can be seen throughout the year.