Sky Sports News to rebrand this summer

Sky Sports News HQ on channel 401 will become the new home of sports news from August

David Baker
by David Baker on 24th July, 2014

Sky Sports News is to rebrand as Sky Sports News HQ in a move that coincides with the launch of Sky Sports 5 on August 12.

Launched in time for the new football season, it means Sky Sports subscribers will able to access even more breaking news via TV, digital and mobile services.

The move will see Sky Sports News HQ relaunch on channel 401 and will see a new schedule of programming from an upgraded studio to provide an unrivalled sports news service.

It means Sky Sports 1 through to 5 will be found on sky channels 402-406, while Sky Sports F1 will be on channel 407.

Following the changes, Sky Sports viewers will be able to enjoy new programmes and features, while more stories will be reported while under investigation.

A team of more than 200 staff, 32 reporters and 20 presenters including Kirsty Gallacher, Jim White and Natalie Sawyer will work to provide sports fans with the breaking sports news they want.

Breaking news can be delivered in many new ways from the new Sky Sports News studio, while Sky Sports Apps and the website are being redesigned.

There will be a SSN HQ hub offering catch-up videos and new content, alongside breaking news, notifications and trending articles.

A social media desk will keep everyone up to date with reactions on social media to breaking news stories, while people can join the debate via Sky Sports apps, the website and social media.

“Sky Sports News is the number one sports news service in Europe and we aim to make it even better,” said Sky Sports managing director Barney Francis.

“We want Sky Sports News HQ to be the first port of call for sports fans, transforming the way they follow sport in a multiplatform era.”

“Sky Sports News has always been authoritative, innovative, fun and relevant,” added Sky Sports News HQ executive editor Andy Cairns.

“These changes reflect how we’re staying ahead of the curve and anticipating the needs of our viewers.”

Users of the award-winning Sky Sports for iPad app – free to Sky Sports subscribers –will also be able to personalise more news than ever before following the launch of Sky Sports News HQ.

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