Sky Sports wins three new rugby union deals

Sky Sports subscribers in Ireland can look forward to a rich assortment of live rugby over the next few years

David Baker
by David Baker on 1st February, 2013

Sky Sports has added to its rugby union line-up by securing three new deals, allowing them to show rugby action from France, Italy and Ireland for an additional four years, starting from the international window in 2014.

The deal is said to double the live action that will be broadcast on Sky. It means that Ireland’s Guinness Series will be shown as well as the autumn internationals played by France and Italy.

The new deal is a significant indicator of Sky’s loyalty and appeal, speaking highly of the broadcaster’s reputation, specifically when it comes to rugby union. The new platform that the broadcaster will now be able to boast will continue to improve the reputation it holds amongst the world’s top sports.

The new deal adds to the existing coverage which already includes a rich assortment of rugby programming, including the Heineken Cup and the British/Irish Lions, ensuring that the broadcaster remains the key home of the sport.

Speaking on the new deal, Philip Browne, Chief Executive of the Irish Rugby Football Union (IRFU) said that he was “delighted” to be able to announce the new deal, speaking happily about the beneficial platform it would give the sport.

This unrivalled presentation of live rugby action is just one in a series of mega deals involving the broadcaster who have been part of 21 major deals in the last year alone. The Sky Go services means that subscribers are allowed constant Sky action, delivered straight to the console of their choice, wherever they are, from smartphones to tablets.

With the latest Rugby news unveiled, the huge range of services will surely prove to be a massive hit with subscribers, increasing their reputation as one of the very best in the world of sports.

Compare the latest Sky TV deals.