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Sky Store Buy & Keep reaches Irish homes

Sky customers can now take advantage of new digital TV service

Sky Store’s ‘Buy & Keep’ service is now available for Sky customers in Ireland, providing opportunities to buy and rent movies from the comfort of their sofa.

For the first time, buying and renting is possible via the Sky Store as Buy & Keep, with purchased films available in two formats.

Initially, Sky customers will get a HD digital download through to their Sky+ HD box, while the original DVD will then be sent via post – all for one price.

It means customers using the Sky Store can purchase, watch and then keep many of the latest releases, as well as a number of Hollywood’s classics.

Sky’s service will offer movies at the same time as their DVD release, with some even available before that as digital early releases.

“Buying movies straight from your sofa becomes even easier with Sky Store from today,” explained Mark Anderson, director of sales and marketing, Sky Ireland.

“Our customers love to watch their favourite movies again and again, and with ‘Buy & Keep’ they get the benefit of being able to watch in minutes with the HD digital download, as well as receiving the original DVD in the post.”

The big hits

The Hobbit: The Desolation of Smaug – the second part of The Hobbit trilogy – and Ben Stiller comedy The Secret Life of Walter Mitty will shortly be joined by plenty of other titles from Warner Bros, 20th Century Fox and NBC Universal.

Family animation Turbo can be found on the Sky Store, as can Life of Pi, The Wolverine and the romantic comedy About Time.

More box office hits will be available from Sky in the coming weeks too, with Martin Scorsese’s The Wolf of Wall Street and Lone Survivor starring Mark Wahlberg also available to Buy & Keep.

Sky customers will also be able to see Idris Elba’s Golden Globe-nominated portrayal of Mandela, with prices at launch set to vary between €9.99 and €16.99.

Further new movies will be made available every week, with more titles set to be added to the list once Sky agrees deals with other movie studios.

The digital TV provider also plans to enable customers to access purchased content via tablets and smartphones, while box sets could be available to buy.

Plans are also in place for the Buy & Keep service to become available for those without Sky TV, by providing access via the Sky Store website.

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