Sky to broadcast Sky Sports free-to-air in Ireland on Aug 17th
Sky Sports will be available to viewers In Ireland on a free-to-air basis for the opening day of the Premier League season
Football fans across Ireland are in for a treat this weekend as the English Premiership kicks off with a free-to-air screening of defending champions Manchester United’s opening game of the season against Swansea.
Saturday’s match at the Liberty Stadium, which will be David Moyes’ first game in charge of the Red Devils, will be the centrepiece of Sky Sports’ screening of the first day of the new season.
For one day only, viewers in Ireland will have the opportunity to enjoy the United-Swansea game, in addition to a fixture from the Football League, at no cost with free access to Sky Sports.
Sports coverage from Sky Sports 1 will replace normal scheduled programmes on Sky 2.
Free access to Sky Sports will also include Saturday Night Football, a new show hosted by former Liverpool and England midfielder Jamie Redknapp and Sheffield Wednesday manager Dave Jones.
The decision to provide Sky viewers, as well as Sky viewers in Ireland, with access to such a high profile match at no cost is seen as an attempt by the satellite broadcaster to challenge BT Sports which is offering 38 Premiership fixtures free to its broadband customers this season.
Managing director of Sky Sports, Barney Francis, said, “It’s our biggest ever season of Premier League football.”
“Sky Sports will show every match between last season’s top four as well as every club at least twice by December.”
Mr Francis added that Sky will show three times as many matches as BT, and will have a schedule that is “even stronger than it was last season”.
“With the best team of analysts, a fantastic new weekend schedule and coverage from the Football League, UEFA Champions League, La Liga and the SPL, this is the best ever football season for Sky Sports viewers,” Mr Francis said.