Sky to focus on original Irish programming
Heads to meet with Irish talent to discuss new ideas for Sky Entertainment
The channel heads at Sky will focus on finding more Irish talent from January as the firm looks to follow up on the success of the Emmy-award winning Moone Boy.
They will visit once a month on behalf of Sky’s entertainment channels to find quality, home-grown talent across Ireland, as well as the rest of the UK.
Sky 1 HD’s Moone Boy, co-written by Chris O’Dowd and Nick Vincent-Murphy, scooped an International Emmy for Series One.
The second series is set to start during the New Year, while filming for series three will take place next summer.
“This move is a significant one and highlights our recognition of the pool of creative talent available to us in Ireland,” said Stuart Murphy, Director of Sky’s Entertainment Channels.
Mr. Murphy met with producers, directors and writers earlier in the year and the decision was made to support the development of Sky Ireland’s TV offerings.
“We are constantly looking to work with the best talent to develop the best content for our entertainment channels and this development is an important part of that process.
“I am genuinely delighted to be able to make this announcement and hope that it will lead to more great content for Sky audiences, both in Ireland and the UK.”
Moonfleet, starring Ray Winstone was filmed exclusively in Ireland and will be a leading part of Sky’s Christmas programming for Sky customers to enjoy.
Meanwhile, Penny Dreadful, a co-production between Sky Atlantic and Showtime and starring Josh Hartnett, Eva Green and Timothy Dalton, is also being filmed in Ireland.
An innovative factual entertainment commission entitled 50 Ways To Test Your Mammy has also recently entered production.
It will feature Baz Ashmawy and his mammy, Nancy, who are currently going on a series of adventures across the globe together.
With Irish programming proving to be a hit with Sky viewers, it is of little surprise that Sky entertainment is looking to the Irish market for inspiration.
By 2014, Sky will invest €700 million in home-grown content across its portfolio of channels, with a mix of dramas, quiz shows, comedies and factual documentaries included in the programming.
This will include shows such as Moonfleet, Dracula and The Tunnel, as well as comedies such as Moone Boy, Stella and more travels with Karl Pilkington in The Moaning of Life.