Sky to launch ‘biggest year of entertainment’
New YouTube channel, Sky First Episodes, to kick off from this weekend
Sky is launching a whole host of new entertainment options in 2014 and is preparing to kick things off with a multi-million euro marketing campaign.
It means Sky customers in Ireland can sample entire episodes of Sky shows online for the very first time, from drama to comedy and everything in between.
From this weekend, a line-up of high-profile stars including Nick Frost, Olivia Coleman and Dominic Cooper will appear in the very best shows that Sky has to offer.
Sky entertainment will bring new shows from the makers of Spooks and Rev, while home-grown drama Fleming comes to Sky Atlantic.
Elsewhere, Jodie Whittaker and Jamie Bamber star in The Smoke and comedy comes in the form of Mr. Sloane.
Sky will unveil a brand new YouTube channel where entertainment fans across Ireland will be able to access Sky First Episodes – reliving first showings of some of Sky’s biggest shows.
These include the Emmy-award winning Moone Boy, starring Chris O’Dowd as well as The Tunnel, Moonfleet and A Young Doctor’s Notebook, featuring Harry Potter star Daniel Radcliffe.
Stuart Murphy, Sky’s Director of Entertainment Channels, said that customers could look forward to watching some of the very best shows on TV.
“2014 will be the biggest and best ever year of entertainment on Sky, with customers able to enjoy an outstanding breadth and quality of TV across Sky’s entertainment channels,” he explained.
Mark Anderson, Sky Ireland’s Director of Sales & Marketing, added “We’re passionate about delivering truly great TV to our customers in Ireland – and the best way of demonstrating this is to give them the opportunity to enjoy the shows for themselves.
The combination of Sky First Episodes and a TV campaign featuring entire clips from our biggest and best series means that now everyone has the chance to sample Sky shows.”
Additional content will be added throughout the campaign, as Sky looks to showcase its four major entertainment channels – Sky 1, Sky Atlantic, Sky Arts and Sky Living.
Sky has committed an investment of €700 million from home-grown programming in 2014, while the marketing campaign will run across TV3, E4 and Sky’s channels, as well as in print and online.