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Sky to launch ‘Buy & Keep’ giving Irish homes more film choices

Sky customers will be able to buy and rent movies using the new Sky Store movie shop

Launching in the coming weeks, Sky customers will be able to get greater access to films thanks to the new ‘Buy & Keep’ service being offered through Sky Store.

The service will allow customers to rent or buy digital movies that are downloaded onto their Sky+ HD box.

For those who buy the films, access to the digital content will be permanent with a hard copy DVD of the selected film also delivered to their home.

This will ensure Sky customers have constant and convenient access to the films they love – as Sky Ireland’s Director of Sales & Marketing, Mark Anderson, explained: “We know millions of people love to buy films and now it becomes even easier to do it straight from your sofa with Sky Store.”

He added: “‘Buy & Keep’ is the perfect solution for any film fans wanting the immediacy of enjoying the latest movies on your main TV.”

A full cast

Sky will be kicking off their new offer with a bumper cast of films that are sure to appeal to customers.

Titles including Turbo, About Time and Life of Pi will be among the hundreds of films available when launched with the second instalment of The Hobbit trilogy (The Hobbit: The Desolation of Smaug) also planned for release at this time.

Recent box-office hits such as Martin Scorsese’s The Wolf of Wall Street will be added to the line-up a little later, while Hollywood classics will also make the cut as the digital TV provider aims to cater to all tastes.

Director of Sky Movies and Acquisitions, Ian Lewis, commented: “We’re delighted to be able to offer our customers a huge range of films to buy through Sky Store, from the latest releases to Hollywood favourites, with even more titles to come in the future.”

Future spotlight

Once the ‘Buy & Keep’ system is established, Sky intends to give their customers access to other digital TV content in the same way. This will mean making TV box-sets available for purchase via ‘Buy & Keep’ with non Sky customers able to make purchases through the Sky Store website.

The broadband and digital TV provider also plans to expand the service so that purchased content can be viewed on portable devices – such as smartphones and tablets.

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