TV3 launches 'new look' channels and plans for 2017
The news follows TV3's acquisition of UTV Ireland.
Earlier this week, TV3 Group launched its ‘new look’, following the completion of the company’s acquisition of UTV Ireland last week.
What’s happening with TV3 and 3e?
TV3 Group has confirmed that TV3 and 3e will receive new brand identities - and some content is moving around as a result.
TV3 will be the group’s flagship channel, focusing on homegrown content - like Red Rock, Gogglebox Ireland, Celebrity Masterchef and The Restaurant - as well as favourites Coronation Street and Emmerdale.
TV3 will also have live sport, including some UEFA Champions’ League matches, and current affairs programmes like Pat Kenny Tonight, Agenda, and Tonight With Vincent Browne.
From January, 3e will be the exclusive home to reality TV favourites Big Brother and Celebrity Big Brother , as well as after-show programmes like:
- The Xtra Factor;
- I’m a Celebrity, Get Me Out of Here Now; and
- Britain’s Got More Talent.
The channel will also be the home of UFC, as well as the Graham Norton and Jonathan Ross shows.
What about UTV Ireland?
On 9 January, a third channel, ‘be3’, will launch and replace UTV Ireland.
This channel will be home to ‘drama and chat’, and will also show repeats of some of the soaps.
The programmes that will be broadcast on be3 include Midsomer Murders, Loose Women and Benidorm. The channel will also have two half hour news bulletins every weekday evening.
3Kids, TV3 Group’s daily three-hour children’s programming block also moves to be3 from Monday 9 January.
“A historic shift in Irish broadcasting”
TV3’s Group Director of Programming, Bill Malone, has said that the announcement is not just about a new channel or a new name for a channel, but rather “represents a historic shift in Irish broadcasting”.
He added that TV3 is now a three channel business and said: “Our commitment to Irish programming is clearly evident – we are now an Irish broadcaster of scale.”