UPC announce link with CARA to promote business services range

New UPC Business advertisements will be shown in CARA Magazine this month

David Baker
by David Baker on 7th February, 2014

A new partnership with CARA Magazine is set to allow UPC to advertise UPC business services to customers on all domestic, European and transatlantic flights with Aer Lingus.

The new partnership will allow UPC Business to reach out to CARA magazine’s 1.3 million regular readers, highlighting their comprehensive range of services.

Gavan Smyth, Vice-President of Business Services at UPC Ireland, explained why he felt the deal represented the perfect opportunity to reach an elite new audience.

“CARA Magazine offers us the perfect outlet for increasing our visibility to both our current and potential business customers. Many Aer Lingus passengers are business travellers and a high proportion of these are decision makers,” he stated.

“Also, in surveys a high percentage of CARA readers have also expressed a desire to set up their own business and this is an area where we can make a big difference for them with our excellent value fibre power services. We want to connect with these business people and we’re delighted to have this opportunity through CARA Magazine,” continued Smyth.

The leading high-speed broadband provider will be able to inform more customers than ever before about the full range of business services they offer. These include everything from data connectivity, voice solutions, high-speed broadband, WiFi and digital business TV.

The partnership represents the latest investment that UPC has made recently in a bid to extend their reach.

Gavan Smyth touched on this point after the new deal was announced. “We have made major investments of over half a billion euro upgrading our fibre power network over the past number of years. Furthermore, UPC became the first Irish telecommunications company to be granted membership of Guaranteed Irish and joins one of Ireland’s most trusted and recognised symbols,” stated Smyth. Smyth went on to state that UPC is currently targeting a broad group of people “from SMEs to large-scale enterprises”.

This latest deal will allow them to convey their services to a wider group of people and the company appears to be very excited about what that could potentially mean for the future.

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