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UPC Ireland ads TV3+1 to its channel listings

New channel will broadcast 24 hours a day, providing a second chance to watch programming

UPC Ireland and TV3 have joined forces to launch TV3+1, providing customers with a second chance to watch all of their favourite programming.

Available now on UPC channel 119, TV3+1 will broadcast 24 hours a day with a one hour delay from the main TV3 channel.

It means UPC Ireland customers can still catch their favourite shows should they be unable to view them when they first air. TV3 is the second most watched channel in Ireland and features some of the most popular shows.

The channel is set to launch a new schedule in January 2015 and this will include new shows and Ireland’s first new soap for more than 20 years; entitled Red Rock and starring Jane McGrath and Adam Weafer among many others. As a result, TV3’s schedule will include more than 50% of home produced content for the very first time.

Providing choice for the consumer

Jeff Brown, TV3 group director of content, said he expects the launch of the new channel to “boost TV3’s audience share even further”.

“When allied to 3e’s success as Ireland’s fastest growing digital channel, TV3 Group channels will continue to lead for both viewers and advertisers,” he added.

Bill Blake, UPC Ireland’s head of strategy and content, said that the firm is delighted to be able to offer an increased range of programming. “The addition of TV3+1 is another example of giving viewers the freedom to watch TV on their time and using technology which is reinventing the way they enjoy TV,” he said.

TV3 recently revealed that it has agreed exclusivity rights for popular UK shows including The X Factor, Downton Abbey, Broadchurch and Britain’s Got Talent. In autumn next year, it will also be an exclusive broadcaster for the 2015 Rugby World Cup as Ireland bids to make it to at least the semi-finals for the very first time.

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