UPC Ireland’s strong performance continues through Q2
UPC Ireland has revealed its figures for the second quarter and its performance has echoed that seen in the first part of 2014.
Total subscriptions have now reached 1,091,600 – up by 7,600 from Q1 2014 – while more than a quarter of UPC’s digital TV customers now use the Horizon service.
On a yearly basis, 70,100 people have taken out a UPC bundle that did not use the service in the same quarter 12 months ago.
In terms of super fast broadband services, UPC Ireland now has 352,300 customers, with a 10% year-on-year quarterly increase in the number of UPC subscriptions.
The number of UPC customers using phone services also increased, with a total of 324,500 customers in the second quarter representing year-on-year quarterly growth of 22%.
Some 336,700 customers now rely on UPC Ireland for their digital cable TV services too, up 0.3% year-on-year.
Chief financial officer of UPC Ireland, Carol Grennan, said the firm has placed a focus on combining good products with new programming, great services and value for money.
“UPC is by far Ireland’s most competitive provider of fibre powered broadband, phone and digital TV,” she explained. “We’re constantly enhancing the range of content and choice available for our customers.
“This is reflected in the high take-up of our Horizon TV home entertainment platform which has achieved over 85,000 subscriptions and this now represents more than a quarter of our digital cable customers.”
The second quarter also saw UPC Ireland announce plans to become a mobile operator during 2015, after a Mobile Virtual Network Operator (MVNO) agreement was signed with Three.
The move, announced at the end of May, is expected to increase competition in Ireland, while UPC Ireland will become a quad-play services provider.
A number of TV, broadband and phone bundles were also launched by UPC Ireland in the second quarter, offering savings of up to €240 per year.
The firm also launched the Horizon Buzz app for Facebook, which allows UPC customers to record all of their favourite shows and catch-up on trends they missed via the social network site.