UPC On Demand TV gets 21m views in 12 months

First year of operation has been a “fantastic success” for UPC’s on demand service

David Baker
by David Baker on 28th May, 2013

Leading broadband and digital TV provider UPC, launched their on demand TV service a year ago. Twelve months on, the service reaches over 680,000 homes, boasting over 21 million views.

The news has spurred UPC on to give its viewers access to even more new film releases and TV box sets.

UPC On Demand is just one of UPC’s success stories. The number of Irish homes using UPC’s broadband services hit the one million mark in the last few weeks, and this April, the company unveiled its range of Horizon iOS apps, enabling anytime movie and TV viewing, while raising its entry-level broadband speed to 50Mbps.

Flexibility and choice

Shane Loughrey-Grant, the UPC On Demand’s manager, ascribes the brand’s success to the flexibility it offers.

“On Demand TV has been a fantastic success for UPC,” he said. “Our customers love the flexibility that On Demand offers, whether they want to catch up with the latest TV, rewatch their favourite television programmes, or relax and watch a movie.”

Mr Loughrey-Grant added that 90% of those UPC customers with the capacity to use UPC On Demand had done so since last May. “It has transformed how UPC customers use television.”

Mr Loughrey-Grant confirmed that the service’s available content was being refreshed to offer UPC’s viewers even more choice to “to watch what they want, when they want.”

“We’re currently refreshing our On Demand content, adding new seasons of our most popular US series, including The Good Wife, Blue Bloods and Dexter, as well as adding new US programmes to the box-set collections. We’re also refreshing our library movies.”

New DVD releases like The Hardy Bucks and Lincoln will shortly be viewable through UPC On Demand, to be joined by full season box sets of popular TV series like The Dead Zone, Charmed, The Borgias and CSI.

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