UPC sees highest quarter to quarter growth in five years
Launch of Horizon TV results in record-breaking growth for UPC digital TV subscriptions
UPC has registered its highest quarter to quarter growth in five years as the launch of Horizon TV is driving customers to sign up.
The launch occurred just three months ago and according to UPC, more than 75% of new customers have switched to cable digital TV from satellite.
New subscriptions to UPC’s cable digital TV service went up by more than 100% from Q2 to Q3 of 2013 while Horizon TV has attracted more than 30,000 subscribers to date.
“The goal of the Horizon TV launch was to repeat our successful fibre power broadband strategy in the TV space,” explained Mark Coan, Vice President of Sales and Marketing at UPC Ireland.
“The heart of our approach is to give consumers products that aren’t just a little better but ones that are truly extraordinary.”
He explained that the uptake of Horizon TV is more than double the firm’s original predictions and that it shows they are meeting consumer demand.
“Demand for Horizon TV is rapidly growing and the fact that we’re attracting switchers directly from satellite at the highest rate in five years demonstrates the undeniable appeal of the service,” he added.
Horizon TV includes a selection of HD channels as standard and UPC recently improved the offer by introducing broadband speeds of up to 120Mbps.
This means customers can now benefit from new fibre broadband speeds that are more than double the original 50Mb entry level.
Horizon TV aims to bring TV to life and UPC expects the service to set a new high standard for TV, broadband and phone services across the country.
It comes with 19 HD channels as standard including channels from RTE, TG4, Sky and the BBC while customers can record up to four programmes at once while watching a fifth.
Customers can also watch their favourite programmes on a multitude of devices, including laptops, iPads and iPhones.