UPC survey finds Masterchef as Ireland’s favourite reality TV show

Forget X-factor as cookery programmes lead the way in UPC survey

David Baker
by David Baker on 4th September, 2013

Despite X-Factor returning to the screens for a tenth year, UPC’s latest survey has shown that Irish viewers have found a new love when it comes to reality TV – cooking!

Masterchef led the way as the nation’s favourite reality TV show with 18% of the vote, while Come Dine with Me took third with 16%.

Britain’s Got Talent stole in for second place while Simon Cowell’s search for a singing sensation was down in fourth with 15% of the vote.

Market research company iReach, on behalf of UPC, delved in to people’s viewing habits and discovered that the search for the best amateur chef out there was dragging in viewers most regularly.

Masterchef re-launched in 2005 after four years away from our screens and the show has now become so popular that many other countries have launched their own adult, celebrity and junior versions.

Vast mixes of culinary creations are cooked up on the programme, often with gratifying or disastrous consequences as contestants push the boundaries of their catering skills.

David Kent, content development manager with UPC, said the results show the unique appeal that reality TV still has for Irish audiences.

“The UPC survey shows a change in Irish interest over the past decade as reality shows of all shapes and sizes have flooded our TV screens,” he said.

“The former titans of X-Factor and I’m a Celebrity…. that were once firm favourites are now waning in popularity as somewhat more traditional programmes such as Masterchef become more and more popular.”

I’m a Celebrity…. pulled in just 9% of the vote, a possible sign that audiences are losing interest in the Bushtucker trials set deep in the heart of the jungle.

X-Factor meanwhile looks set to go on the hunt for another Christmas Number One with the finals of the show expected in the weeks leading up to the festive season.

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