Electric Ireland ups Powering Kindness 2013 charity fund

Extra €30,000 sees all three supported charities benefit

David Baker
by David Baker on 8th November, 2013

Electric Ireland has seen the initial support that Powering Kindness 2013 has received and is now upping its charitable donations by €30,000.

Initially, the gas and electricity supplier was planning to donate €100,000 to Special Olympics Ireland, Breakthrough Cancer Research and Childline.

A host of famous faces have thrown their support towards the campaign including Stephen Fry, Graham Norton, Nicky Byrne, Keith Duffy and Paul McGrath among many others.

Electric Ireland Powering Kindness Week aims to encourage people to carry out acts of kindness and to log them on one of a number of platforms.

Votes can be logged via the Powering Kindness 2013 website and through Facebook, Twitter and Instagram as well as by text message.

So far Electric Ireland’s campaign is capturing people’s imaginations, not just in Ireland but all over the world, with more than 23,000 goodwill deeds recorded so far.

Each vote is logged to a specific charity and the one that receives the most logged acts of kindness will receive a donation of €60,000, with €40,000 and €30,000 to be given to the other two charities respectively.

The extra funds mean that Olympics Ireland can purchase all the sports equipment required by 1,500 athletes who will compete in the All Ireland Games in Limerick next year.

Meanwhile Breakthrough Cancer Research can treat an additional ten people with inoperable melanomas thanks to the extra donation from Electric Ireland.

Childline will be able to use their extra share to recruit and train 20 new volunteers across eight regional offices in Ireland, helping the needs of almost 26,000 more people.

The three charities have been out across Ireland looking to get support and encourage acts of kindness, with acts ranging from buying other people coffee to the Samoan Rugby team taking time out to work with Special Olympics Ireland.

Early indications are that Ireland is the second kindest country in the world, according to an Electric Ireland study with 92% of people saying being kind made them happier.