Electric Ireland wins two sponsorship awards for Team Ireland
Electric Ireland wins Irish Sponsorship Awards for its sponsorship of Team Ireland at the 2012 London Olympics
Electric Ireland’s achievements in 2012 were recognised twice at the first Irish Sponsorship Awards, which were held on December 5th at Dublin’s Burlington Hotel. The company were awarded both Best Sports Sponsorship and Best Use of TV, in recognition of their sponsorship of Team Ireland at the London Olympics of 2012.
The sponsorship of Team Ireland began in September, 2011, with the aim of supporting ESB in creating awareness and an appreciation of the new electric supply company, Electric Ireland. The new company then spent the next twelve months investing money into a marketing and PR campaign, which ran up to and included the 2012 London Games.
Involved in the campaign were some of Team Ireland’s most famous sports personalities, including boxer and Olympic gold medallist at London 2012, Katie Taylor.
The Best Use of TV award was won by Electric Ireland as a result of its advertising campaign on TV. Half a dozen members of Team Ireland appeared in the ads, which were produced by RTE.
After winning the two awards, Electric Ireland’s Head of PR and Sponsorship, Lisa Browne, said that the company was “delighted”. She added that the sponsorship “had delivered excellent results for our business and brand” and that the company made sure that the sponsorship “genuinely supported” the members of Team Ireland and its fans.
The President of the Olympic Council of Ireland, Pat Hickey, commented that the sponsorship of Team Ireland had been “hugely successful” in generating support and publicity for the team, many of whom had been relatively unknown before the sponsorship deal.
The following agencies were responsible for delivering the sponsorship: RTE, Wilson Hartnell Public Relations, Irish International, Mediavest.
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