Energia puts more power behind The Pat Kenny Show

Hit Newstalk radio show, The Pat Kenny Show, is set for another successful year as independent energy provider Energia confirmed they had renewed their sponsorship of it.

Eoin Clarke
by Eoin Clarke on 9th October, 2014

Backing the show from its launch last September, the firm expressed delight at being able to continue their partnership in what retail director Gary Ryan described as “the perfect sponsorship”.

Speaking about the announcement, he said: “The Pat Kenny Show has firmly established itself in Ireland’s competitive radio market since its launch last autumn.” “We are delighted to be renewing our support,” he added. “The sponsorship is a key part of our wider advertising campaign across all media channels.”

Newstalk were similarly positive about the news, with their CEO Gerard Whelan explaining that their previous success had encouraged them to retain their sponsors. “We are delighted that Energia has decided to renew its sponsorship of The Pat Kenny Show,” he said. “The partnership has worked extremely well to date, mainly as a result of the relationship we have developed with Energia; we look forward to continuing to work closely with them.”

Local support

Both The Pat Kenny Show and Energia have attracted strong consumer support over recent years, making them ideal partners in this sponsorship deal. Energia’s Gerry Ryan also explained that the energy provider has more than 60,000 business customers – worth a 26% market share of the business market – while recent data claims the Newstalk show attracted as many as 134,000 listeners in the 12 months up to this June.

Energia has also made major inroads in the residential energy market since its launch at the end of January this year. The show is hosted by the former RTÉ presenter and brings a sharp analysis of current affairs to listeners, as well human interest stories. It also broadcasts live music and is aired on weekdays from 10:00am until 12:30pm, on 106-108fm.

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