Breaking up is hard to do: 77% of people stuck with their broadband providers last year

28% of Irish broadband users have never changed their broadband.

Alice Goodwin
by Alice Goodwin on 23rd May, 2016

Recent research has shown that many Irish broadband customers are failing to switch their broadband provider.

A recent study, conducted on behalf of Switcher, has shown that 77% of Irish broadband customers stayed with their broadband provider last year, missing out on the savings that come with switching. This comes alongside the news that only 54% of customers are satisfied with their current broadband service.

Discounts for new customers

Providers regularly offer attractive discounts to new customers signing up for deals. Irish customers who fail to switch could be missing out on big savings. A staggering 28% of Irish broadband users have never changed their broadband.

Price is the main reason for switching

Over 33% of broadband customers state that their reason for switching is price. Speed is the second biggest factor affecting people’s decision to switch, with 21% of customers stating this as their reason for making the move to a new provider.

‘No prizes for loyalty’

Eoin Clarke, Managing Director of Switcher, commented on the saving customers may be missing out on by not switching: “While we’re getting the hang of switching some home essentials like car insurance, when it comes to broadband, people are nowhere near as proactive. Regular price rises, and higher bills following introductory offers, have meant rising costs for broadband users who don’t switch regularly.

“There are no prizes for loyalty. Broadband users who take the time to switch provider or tariff can save hundreds of euro a year. Given the amount and variety of packages in the market, there is huge scope for people to shop around and find a deal that really suits their needs. This could mean a cheaper plan, faster broadband speed, a bigger data allowance, or a combination of these things. Customers may also want to consider bundling their broadband with TV and home phone, as bundling your services can save you up to €300 per year.”

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