eircom announces increase in customer base and plans to rebrand

Subscriptions for broadband, mobile, TV and bundles have all increased, as well as revenues

Eleanor Rosney
by Eleanor Rosney on 1st September, 2015

eircom has today announced there has been consistent customer growth across its key products year on year.

Broadband connections increased by 9% to 782,000 and fibre uptake grew from 148,000 to 281,000 over the past year.

There was an increase of 19,000 TV customers and 28,000 mobile customers, and 25% of eircom customers now have TV/mobile bundles.

The provider’s fixed mobile bundle customer base grew from 47,000 to 110,000, and there are now over 280,000 4G customers.

eircom also announced revenues of €325 million - up 5% for the first time in seven years, and plans to rebrand over the coming weeks.

eircom’s earnings before interest and taxes were up 3% to €481 million and its operating costs were down 5%.

The company also said its fibre footprint now passes 1.3 million premises and will reach 1.9 million by 2020.

Later this month the company will introduce Ireland’s fastest broadband using fibre-to-the-home (FTTH) technology with speeds of up to 1Gb/s.

Also read: eircom expands fibre broadband investment to over 1000 communities

Commenting on today’s announcement, Richard Moat, CEO eircom Group, said: “Our significant investment programme has continued with over €290 million invested during the past financial year, part of more than €1 billion invested over the past three years.”

Today, Ireland’s largest fibre network reaches 1.3 million homes and businesses. This will continue at pace as we expand our network footprint to 1.9 million premises to help ensure that the economic recovery reaches all parts of the country.

eircom also revealed it is planning to rebrand and details will be announced over the coming weeks.

Commenting on the rebrand, Mr Moat said: “The decision to launch a new brand underlines the extent to which the company has evolved our commitment to Ireland and our ambition for the future.”

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