New eir survey highlights a rise in the use of digital devices in Ireland

Strong attitudes toward fibre broadband also noted by eir study

David Baker
by David Baker on 16th November, 2015

Ireland has noted significant growth in the smartphone, tablet, smart TV and eReader markets during the past year, according to new research from eir.

Increased usage of these digital devices was noted in the Connected Living Survey – carried out in August 2015 by Behaviours and Attitudes – which focused on the usage and impact of technology.

Widespread usage of digital devices

Smartphone ownership now stands at 70%, up from 39% in the summer of 2012 while 49% of Ireland’s population now have access to a tablet, according to eir.

As a sign of this growth in tablet use, 15% of individuals without one expect to own one within a year, while two million adults could have one of the digital devices by the end of 2015.

Just over a fifth of Ireland’s population (21%) have access to a Smart TV too while 11% can access devices that are capable of streaming media.

Three quarters of people access the internet at least once a day, representing an increase from 69% in the summer of 2014.

Interestingly, eir suggests that older generations are now online more than at any point in the past.

Strong social media and broadband usage

Social media usage remains strong, but a huge increase in over-the-top (OTT) services such as Snapchat, Instagram, Spotify and Pinterest was noted – the use of such services now stands at 66%, up from 54% a year ago.

Appetites for fibre broadband services is also strong, as people believe it enables them to learn more while reliability increases due to guaranteed broadband speeds.

Rural broadband services were a particular areas of focus as those living away from the cities view quicker broadband speeds as essential.

Wanting to stay connected

Director of Brand and Communications eir consumer, Lisa Comerford, said the study highlights “an insatiable desire” to be connected”.

“Whether it’s keeping on top of work emails in the evening, helping children with their homework, looking up the best recipes, or planning a night out; access to the internet and a love of devices play an increasingly central role in our lives,” she explained.

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