Purple fibre broadband cable

Pure Telecom launches fibre broadband for customers with no landline

New service will use existing fibre infrastructure to deliver broadband to homes without a landline

Pure Telecom launched a new broadband only service today called Purely Broadband, making fibre broadband available to customers who do not have a landline.

Up to 100Mb fibre broadband will be available to 1.1 million homes and businesses in Ireland, covering more of Ireland than any other provider.

The decision to launch was made after a two month commercial trial, which saw 400 customers sign up. The provider is aiming to secure 10,000 new customers in the first 12 months.

Purely Broadband will use existing fibre infrastructure from companies such as eircom, BT and Magnet to provide this service.

Read more: Pure Telecom customers first to access 1Gbps broadband speeds

Paul Connell, head of operations at Pure Telecom said that he believes this “customer driven innovation will significantly disrupt the market.”

For us, it is all about value added service and that’s why we decided to place no usage limits on the service to allow customers to simultaneously connect to as many devices as they wish.

“Broadband has come a very long way in the last few years. The world has changed, and many people are seeking high-speed broadband and don’t have a telephone landline. The majority of the people we are targeting in this segment never had landline because they have cable TV,” he said.

In June, Irish owned Pure Telecom signed a €20 million deal with eircom Wholesale to deliver high speed broadband and telephone services to Pure Telecom’s residential and business customers.

Pure Telecom predicts €4.3 million revenue from new broadband only service.

Start saving: Compare the latest home broadband deals from Pure Telecom