Satisfied Sky Broadband customers outline reasons for switching

New survey indicates high levels of satisfaction among Sky's Broadband customers in Ireland

Eoin Clarke
by Eoin Clarke on 11th July, 2013

A new research study commissioned by Sky, suggests that customers have highlighted simplicity and convenience as the principal reasons why Sky Broadband is growing at its current rate in Ireland.

The research was conducted by iReach for Sky Ireland, the digital TV, broadband and home phone provider.

It certainly sheds an interesting light on the reasons why customers are increasingly switching to the provider from companies such as Vodafone and eircom.

The central reasons which were put forward for switching included the value which customers felt that Sky Broadband offered (54%) and the visible monthly savings which were made in comparison to their previous supplier (52%).

50% of the 600 customers who were surveyed also suggested that the convenience of having everything listed on a single bill was something that really appealed to them.

Mark Anderson, Sales & Marketing Director for Sky Ireland, was bullish about the significance of the feedback and felt that it represented validation for the company’s initial work in putting the product together.

“It is really encouraging to get such strong feedback from new Sky customers at such an early stage in the roll out of Sky Broadband and Talk nationwide and it’s especially satisfying to see factors such as simplicity and convenience coming through so strongly among those switching to Sky.

“We have invested significantly in Ireland to see a great value broadband and talk product – so it is very exciting to see that this is being recognised,” stated Anderson.

Sky Ireland has also stated that they feel the commitment to create 1,000 new jobs by September is a real attraction for customers, with 90% of those questioned suggesting that this level of commitment to customer service was very positive.

General customer satisfaction certainly appears to be very strong among new broadband customers, with more than 80% of those questioned stating that they were either satisfied or very satisfied with the service.

The same number also felt they would have no real hesitation in recommending the service to friends and family.

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