Sky Ireland kicks off major new marketing and advertising campaign

Sky to invest up to €10 million in a huge marketing and advertising campaign in Ireland

David Baker
by David Baker on 8th April, 2013

Today sees the launch of Sky’s brand new marketing and advertising campaign in Ireland.

The TV, home phone and broadband provider is set to make a big splash with its biggest investment in advertising in Ireland to date. As much as €10 million euros has been invested in the marketing advertising and promotion of Sky’s triple play product. Dubbed “The New Sky Bundles” campaign, it has been devised to create awareness and showcase the benefits of Sky’s broadband, home phone and digital TV offering.

The campaign itself will be distributed across all major channels, with a major focus on TV, print, radio and online mediums. Former James Bond actor, Pierce Brosnan is the face of the new sixty second TV ad which will be used to support the campaign.

The messaging used in the campaign highlights four key benefits for consumers. These include the best in TV entertainment with Sky digital TV, its unlimited broadband usage, the inclusion of a free Sky+ box and the addition of inclusive evening, weekend local and national calls. The starting price for the new Sky bundles is €67 per month. With this you will be able to get:

Sky Entertainment - 38 entertainment channels including, Sky1, Sky Living and Sky Atlantic

Sky Broadband Unlimited - totally unlimited with no monthly usage caps

Sky Talk Freetime - free evening and weekend calls

Free Sky+ box and standard setup (online exclusive)

Sky Hub modem

Also available are a wide selection of other bundles that include more TV channel options and other add ons such as the Sky HD package.

This latest campaign from Sky looks set to create more competition among the the major broadband and home phone providers in Ireland.

UPC, Sky’s main competitors in Ireland in the triple play market, recently introduced a series of attractive triple play bundle promotions, with the support of a large scale advertising campaign of their own.

Compare the latest Sky bundles.