Sky Ireland research sheds light on our digital consumption habits

Digital consumption on the increase in Ireland according to the latest research study from Sky

David Baker
by David Baker on 8th April, 2013

Sky Ireland has revealed some fascinating new insights into consumer digital consumption habits in Ireland.

Recently conducted by amárach research on behalf of Sky to support the launch of its broadband service in Ireland, the study examined consumer trends and behaviour towards the use of popular digital technologies.

According to the research results, our national digital consumption peaks during daily commutes and while relaxing at home.

During daily commutes, 81.8% of people use a tablet or smartphone, 49.4% will check social media sites up to three times, 51% read the news online,46.5 % play games, 44.2% check in on their emails.

Other recent research commissioned by Sky found that its customer base in Ireland are big uses of Sky’s Apps with downloads having reached over 1.2 million to date. Popular Apps such as Sky Go and the Sky News App achieved impressive numbers with 295,782 and 318,259 downloads respectively.

Commenting on the digital consumption, Mark Anderson, Director of Sales & Marketing, Sky Ireland said; “Our research and download figures combined show that Irish users are very discerning when it comes to consuming digital content on the move. More and more often users are using home broadband to download content to mobile devices for later consumption – it’s the digital equivalent to a home-packed lunch!  With unlimited broadband now available nationwide from Sky, and increases in multi-device usage by consumers, we expect that our digital diet will feature more media meshing as time goes on.”

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