UPC to launch new mobile offering in Ireland

UPC Ireland to enter the Irish mobile market from 2015 thanks to new MVNO agreement with Three Ireland

Eoin Clarke
by Eoin Clarke on 30th May, 2014

Taking a clear step towards mobile connectivity, UPC are hoping to enter the Irish mobile market next year after joining forces with established network Three.

Already one of the largest TV, broadband and phone providers in Ireland, UPC could successfully tap into quad play services with this new venture. This would see them add mobile telecommunications to their growing list of services; which could see them offering consumers among the best possible range of features.

“This is a strategic and exciting agreement which gives UPC the opportunity to provide another extraordinary product to consumers,” explained CEO of UPC Ireland Magnus Ternsjo.

He also explained that adding mobile services to their arsenal would allow the firm to become a “fully-fledged quad-play services provider”, while complementing the decision of their parent company (Liberty Global) to launch mobile services throughout Europe.

Continual development

UPC’s union with Three is not the only joint venture on the cards though. As well as the MVNO between the two firms, Three Ireland is also acquiring O2 Ireland for €850 million.

This venture will make them the second largest mobile network in Ireland with UPC also set to benefit from the deal.

Ternsjo called Three “a great mobile network partner” when commenting on their acquisition of O2, while the CEO of Three Ireland, Robert Finnegan, highlighted how the recent announcements showcased their efforts to “drive competition by facilitating new entrants into the market”.

Naming UPC as one example, Mr Finnegan concluded by saying: “Three’s planned investment to develop a state-of-the-art 4G network will benefit customers of Three and O2 as well as these new entrants [UPC].”

Overall, Three’s acquisition of O2 will complement their recent agreement with UPC by ensuring operators and customers have access to the services and products they deserve.

Under the MVNO (Mobile Virtual Network Operator) deal, UPC will be able to launch their own mobile brands by paying existing networks for use of their services.

Compare the latest Virgin Media offers.