online shopping

Irish consumers turn to online shopping this Christmas

A new study from Virgin Media Business has found that four in five of us will hit the web to shop this festive season.

With the increasing popularity and variety offered by online shopping there’s no surprise almost 80% of Irish shoppers will jump online to buy this Christmas as published in a recent study from Virgin Media Business.

Whether it’s buying gifts for loved ones or putting an order down for the Christmas turkey, the convenience of having it all at the click of a button is enticing to many - with women twice as likely to shop online compared to men.

However just under a quarter (22%) of people still plan to shop in store this year - with 37% of people saying that a slow website has caused them to give up on buying something online. Being able to purchase on the go is also just as important with 28% of consumers identifying that they have walked away from purchasing something online because the site wasn’t mobile-friendly.

When it comes to actually completing a purchase, 30% shoppers said price was the main factor when shopping online and 17% said free delivery was a major deciding factor as to whether to go through with the purchase or not.

Speaking about the results, Aidan D’Arcy, Head of Business at Virgin Media said: “What we’re seeing is that almost 80% of Irish consumers plan to do some or all of their shopping online, which poses a unique opportunity for Irish retailers to capture a large proportion of the Christmas shopping market.”

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