UPC and Sky dominate uSwitch.ie Broadband Awards 2014

Major players UPC & Sky scoop seven of ten awards at inaugural broadband awards ceremony in Dublin

David Baker
by David Baker on 28th February, 2014

UPC and Sky stole the show at the inaugural uSwitch.ie broadband awards 2014, scooping seven of a possible ten awards on offer between them.

UPC picked up four awards at the event at The Marker Hotel, including the prize for Fastest Home Broadband and Most Recommended Broadband. The company also beat off competition from eircom and Sky to claim the award for Best Technical Support.

However, it was the capture of the prestigious Best Broadband Provider award that will be especially pleasing for the company, as it rounded off a fine evening for UPC.

Meanwhile Sky was voted Best TV Provider by a panel of judges, while the company was also recognised for offering Best Customer Service and Best Customer Benefits.

Other providers, eircom, UTV Connect and Vodafone, shared the remaining honours between them, being awarded for Best Broadband Innovation, Best Customer Related Home Broadband and Best Value Home Broadband respectively.The uSwitch.ie broadband awards 2014 was the first dedicated industry event setup and held to specifically recognise the best of the Irish home broadband industry over the past 12 months


Deciding the winners

The winners of the awards were selected on the basis of a combination of results - from a national consumer poll, thousands of customer ratings from the uSwitch.ie website and an independent judging panel, made up of some of Ireland’s leading broadband and consumer technology journalists.

A shortlist of three companies were nominated for each category, with one or both of Sky and UPC appearing in every single category. In addition to the main winners on the night UPC and Sky, other major providers also emerged victorious.  

eircom walked away with the award for Best Broadband Innovation, a fitting recognition of the companies achievements in the last 12 months, which saw the launch of eFibre, eVision and 4G broadband to over 40% of the population.

After being nominated in three categories, Vodafone came away with one gong as it won the Best Value Home Broadband award for its affordable Simply Broadband product.    Meanwhile UTV Connect claimed the only prize that the company was nominated for, as customers rated their home broadband service highly.


The big winners reaction

Upon receiving the main award on the night for Best Broadband Provider, Magnus Ternsjö, CEO UPC Ireland said: “Being selected as the best broadband provider in Ireland - that clearly demonstrates a commitment from UPC, from its staff and the dedication they have and that makes me also extraordinarily proud. With so much choice in the market, its a thrill to see the judges and all independent consumers, using uSwitch to judge UPC being the best broadband provider in this country.”

Mark Coan Vice President Sales & Marketing of UPC Ireland said “ We’re thrilled to be named Ireland’s Best Broadband Provider and to win so many awards which is testament to the extraordinary services we provide to our customers. This success is driven by our fibre power network, our technology, our customer service and our people.”

Mr Coan reiterated UPC’s commitment to driving broadband service innovation in Ireland.

“We’re dedicated to setting the standards in broadband and offering extraordinary experiences for our customers. With so much choice in the market, we’re going to continue working hard to make sure that our offerings meet customer needs on all counts” he added. 

Commenting on Sky’s success at the awards, Sky Ireland’s Director of Sales & Marketing, Mark Anderson, said: “Having launched our broadband service less than 12 months ago and becoming Ireland’s fastest growing broadband provider, we are delighted to have won three awards at the inaugural uSwitch.ie Broadband Awards. It is particularly encouraging that our best-in-class customer service is being recognised by customers throughout Ireland and that our continued investment in products, services and great TV content has also been acknowledged with an award.”

Speaking at the awards, Eoin Clarke, head of uSwitch.ie, said: “We are absolutely thrilled to see such fantastic support and interest in this year’s inaugural broadband awards. We believe the awards results will now equip broadband users with an important, impartial and independent classification for the best in class broadband providers, that can only help when selecting the right broadband package for their needs. The broadband awards will also provide an important benchmark for the providers themselves and will go some way towards spurring them on to delivering even better services, and recognising and rewarding those broadband providers that are setting the best standards. 

“UPC and Sky have stolen the show, coming away as the big winners. But with most categories hotly contested, it’s very much all to play for next year. And, while there is plenty to celebrate within Irish broadband – there is more to be done, with speed, service and cost still the top three concerns for bill-payers.” 


In the last 12 months, the home broadband market has seen a noticeable surge in competition, with more choice for Irish consumers than ever before. Clarke added: “As providers battle ever more fiercely for a bigger bite of the market, and find new ways of setting themselves apart, customers can take advantage of lower-priced deals, more competitive perks and higher quality service.

While the big boys took home the lion’s share of awards, UTV Connect’s award is proof that smaller providers shouldn’t be ruled out if you’re not getting the service you want from the broadband giants. “In fact the market has never been so competitive, and now is the perfect time to spring clean your finances and make sure you’re getting the best broadband deal for you.”