Virgin Media signs Hollywood star Patrick Stewart for new TV ad

Virgin Media has signed up Hollywood star Patrick Stewart to promote its broadband, TV and mobile services

Eleanor Rosney
by Eleanor Rosney on 12th October, 2015

Acting legend Patrick Stewart, star of X-Men and Star Trek, has lent his voice to Virgin Media’s new advertising campaign, with the strapline ‘Here Comes The Magic’.

The new marketing campaign aims to highlight the transformation of UPC Ireland into Virgin Media and the launch of Virgin Mobile.

In the TV ad, a fleet of UPC vans are driving in a convoy before one is transformed into the Virgin Media “magic truck”, driven by Richard Branson.

Branson guides the fleet on a new journey to bring Virgin Media to people in towns and neighbourhoods across Ireland. Branson used the truck featured in the ad to arrive into the Virgin Media launch event in Dublin’s RDS in early October.

Meadhbh Quinn, Head of Brand and Marketing at Virgin Media said: “Our launch campaign captures the magic that only Virgin can bring to customers. The home of Ireland’s best broadband is getting even better.

We believe Virgin changes the game for our customers and brings that extra magic.

“And we’re just getting started, with lots more good things happening in the coming months and years ahead.”

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