A guide to NOW - the 'no strings' streaming service

Interested in dipping your toe into paid TV content, but don’t want to sign up to a lengthy contract? NOW could be exactly what you’re looking for…

Start your NOW 7 day free trial

Stream the latest blockbusters & TV shows without a contract.

  • Entertainment membership
  • Cinema membership
Get your free trial now


What is NOW?

NOW, formally NOW TV, is a streaming service from Sky, which allows you to stream shows, movies and live sport without a contract.

What kind of content is available on NOW?

There are three TV Memberships available for NOW and two Sports Memberships, depending on what you like to watch the most.

NOW Entertainment Billie Holiday

  • Entertainment Membership: lets you watch shows like Game of Thrones and The Hills New Beginnings, as well as getting access to over 300 box sets on demand, plus access to 15 live channels not available on free-to-air, such as Sky Atlantic, Sky Comedy, Discovery Channel and MTV. Also includes Kids TV with 1000+ episodes of ad free children’s shows.
  • Cinema Membership: is perfect for film fans, with over 1,000 Sky Cinema movies on demand, including the latest blockbusters, as well as a new premiere every day. You also get access to movie favourites, such as Forrest Gump, The Godfather, and Groundhog Day.
  • hayu Membership: lets you stream reality TV to your heart’s content, with over 8,000 episodes to choose from, including The Simple Life and The Bachelorette.
  • Sports Membership: gives you access to the live sporting action on all 11 Sky Sports channels, enabling you to watch Sky Sports Premier League, F1, Arena, Racing, News and more.
  • Sports Extra Membership: lets you access 6 BT Sports and Premier Sports channels. Choose to stream for a day or month by month.

Save 50% on a Sports Membership and pay just €19.50 for 3 months.

Enjoy all 11 Sky Sports channels live. Auto-renews at €39 per month unless cancelled.

What about Disney+?

You can watch Disney+ on your NOW Smart Stick, simply:

  • Subscribe to Disney+ directly through Disney
  • Download the app from the NOW device App Store
  • Sign into your Disney account
  • Start watching!

Disney+ isn’t included in any NOW memberships and costs €89.90 a year or €8.99 a month.

How do I get access to NOW?

Once you choose a membership and sign up, you can start streaming content instantly through your preferred device.

For streaming, NOW requires a minimum download speed of 2.5Mbps, 3G or 4G.

NOW is available on multiple devices, including PC or Mac, selected Sony Android TV models, iOS and Android phones or tablets, as well as via the NOW Box and the NOW Smart Stick.

Both the NOW box and the Smart Stick turn your TV into a Smart TV, with catch up TV from the likes of All 4 and Virgin Media’s 3player, as well as access to apps, such as YouTube and Vevo.

The NOW box connects to your TV via a HDMI cable (which is supplied with the box), while the Smart Stick plugs directly into the HDMI port of your TV.

The Smart Stick is currently the cheapest streaming device on offer in Ireland, at just €25.

Buying both the Smart Stick and the NOW box in a bundle with membership, is even better value.

Buy the NOW Smart Stick now

Signing up to NOW

NOW often has introductory offers on its memberships, and you can also get a 7-day free trial of the Sky Cinema Month Membership, and the Entertainment Month Membership if you want to try them out first. There is no free trial period with any of the Sports Memberships.

Unless you cancel, this free trial will roll into a monthly subscription Membership after the 7-day period.

Get 3 months Cinema or Entertainment membership for €25

Watch TV shows and stream movies on your TV, mobile or laptop. No contract.