eircom rebrands as eir and launches Ireland’s fastest broadband

At an estimated cost of €16 million, this is the largest rebranding in Ireland in the past 20 years

Eleanor Rosney
by Eleanor Rosney on 16th September, 2015

eircom, the largest integrated telecommunications operator in Ireland, has rebranded under a new name, eir.

According to the provider, the decision to launch a new brand - which takes effect today - reflects the dynamism and confidence of the company, as well as the extent to which eir has evolved its commitment to Ireland and its ambition for the future.

Unveiling the brand at the national launch today, eir CEO Richard Moat, said: “We have changed and our customer focus is changing. The evolution of the products and services that we offer to our customers continues at pace. The speed of our on-going network investment brings the people of Ireland closer to each other and brings Ireland closer to the world.

“Changing our brand is part of that evolution. This is the logical next stage in our evolution as we establish an identity that better reflects the company that we are today. The marketplace has changed, technologies have changed, eircom as a company has changed and we have to continue to evolve, to maintain our relevance and lead a very dynamic market.”

Key to the company’s rebrand is the launch of Ireland’s fastest broadband. eir Fibre Extreme offers speeds of up to 1000Mb, which is over four times the speed of UPC’s 240Mb fibre power broadband.

The service has initially been rolled out to 15 towns - Belcarra, Carrigaline, Castlebar, Cavan, Douglas, Drogheda, Ennis, Greystones, Kilkenny, Letterkenny, Naas, Sandyford, Sligo, Tralee and Wexford.

Also read: eir launches ultrafast 1000Mb fibre broadband

Fastest broadband speed in Ireland

Richard Moat continued: “From today, we offer the fastest broadband in Ireland with speeds of up to 1000Mb per second. This allows customers to download a high definition video in 7 seconds. It is the latest in a growing list of achievements – the first to launch 4G in Ireland, the operator of Ireland’s largest fibre network, a compelling TV service and the only provider of a ‘quad play’ of services that combines broadband, TV, mobile and landline.”

No one is doing more in telecommunications in Ireland for consumers, families, sole traders, small businesses, large enterprises and the public sector. We are fully aligned with and supportive of Ireland’s digital agenda.

Eoin Clarke, Managing Director of Switcher.ie said: “Switcher.ie welcomes the launch of eir. A fresh approach from Ireland’s largest telecommunications operator can only mean good things for Irish consumers.

“The launch of Ireland’s fastest broadband speed – 1000Mb and a new range of discounted price plans – will force the other players to re-evaluate their own propositions and hopefully we will see lots of savings that will help customers to lower their home entertainment and communications outgoings.”

24/7 customer care

The provider has also announced plans to introduce 24/7 broadband and TV technical support so eir customers can speak to an agent any time of the day or night to resolve any broadband or TV issues.

“We are also committed to improved customer care. It is all part of our desire to improve the experience for our customers, making it easier to interact with us digitally or over the phone. Our aim is to ensure that, when our customers contact us, their query is always resolved quickly and effectively,” Moat commented.

Other changes

The change to eir will not impact Meteor, which will remain as a standalone brand within the eir Group.

The consumer and business divisions will operate under the new eir brand, respectively, while the wholesale and network business units will operate separately under ‘Open eir’, reflecting eir’s commitment to an open access network.

The e-suite of products, including eMobile, eVision and eFibre has now been replaced by eir Mobile, eir Vision and eir Fibre respectively.

Start saving: Compare the latest bundles from eir