Pure Telecom CEO Paul Connell with sales agency DSM CEOs

Pure Telecom and DSM deal will see 15 new jobs across Ireland

These new sales representatives will aim to help to achieve Pure Telecom's growth targets.

Pure Telecom’s sales agency, DSM, is to recruit 15 sales representatives across Ireland following the signing of a €1.75 million two-year deal between the two companies.

The 15 new representatives will be tasked with growing Pure Telecom’s business across the country, particularly in rural Ireland.

Pure Telecom announced recently that its turnover was up 17% in 2016.

Pure Telecom has agreements in place with several of Ireland’s major wholesale telecoms providers, and puts most of its growth to date down to the increased rollout of rural broadband by these partners.

The company now has over 45,000 residential customers, and plans to double that number by the end of 2019.

The reason for the increased number of sales agents at this time is in anticipation of a decision on the National Broadband Plan. Once a decision is made, Pure Telecom plans to act quickly to achieve its growth targets.

The CEO of Pure Telecom, Paul Connell, said that the deal is part of the company’s nationwide push to bring broadband to a lot more people and households in rural Ireland - as Pure Telecom wants to ensure it is there “as soon as the broadband is”.

He added: “We have already seen a significant uptake in broadband services in the areas that are being served by private and government-funded fibre rollouts and we are committed to playing our part in increasing those numbers.

“Like everyone else, we eagerly await news on the National Broadband Plan. Rural Ireland has been waiting long enough to get connected and we encourage the Government to announce its decision on the remaining premises that are not included in any rollout very soon.”

DSM’s CEO, James Edinborough, continued: “Broadband across Ireland still has a long way to go, but we look forward to helping Pure Telecom roll out the much-needed service across the country.”

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