Ireland’s best mobile phone deals
Compare cheap SIM-only plans or buy the latest iPhone or Samsung Galaxy from Ireland’s best mobile networks. Discover the best SIM-only deals offering generous monthly allowances for calls, texts, and data without a long contract for excellent value and benefits.
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Guide
Your complete guide to mobiles in Ireland
Whether you’re choosing a new mobile network, curious about 5G or want a refurbished phone, our complete guide to mobiles covers everything you need to know, including how to compare SIM-only deals and bill pay phones.
- Part 1 Ireland’s mobile market
- Part 2 Types of mobile plans
- Part 3 Choosing a mobile network
- Part 4 Choosing a new mobile phone
- Part 5 Switching your mobile network
Our expert says
The good news is there are lots of flexible and affordable mobile deals out there.
When looking for the best mobile plan, a SIM-only deal can be a cost-effective and flexible option.
These plans offer benefits such as lower monthly costs and the ability to switch providers without changing your phone. Additionally, SIM-only options include various data plans with different speed limits for activities like browsing, streaming, and video calls. Some plans also include international calls, which can be a great benefit if you frequently call abroad.
SIM-only deals or pay-as-you-go plans are ideal for those on a budget or who want to be contract-free and a refurbished phone could save you hundreds of euros compared to a new device.
If you want the latest smartphone, like the iPhone 16 or Samsung Galaxy S25 and need to spread the cost, opt for a bill pay plan. These plans often come with a minimum term of 24 months and a fair usage policy for calls and texts. Check your existing data and call usage to help you choose the right deal so you only pay for the airtime you need.
Before switching to a new mobile provider, check coverage in your area first. A strong, reliable data connection is crucial as it impacts things like music streaming, making video calls, and streaming HD-quality content. 5G has now rolled out to most towns in Ireland - but don’t fork out for a super-fast plan or device if you don’t need it.
Other ways to save include multi-deal discounts like Vodafone’s RED Family plan, or you can bundle your mobile plan with broadband and enjoy reduced monthly bills. If you’d like price-security, providers like Virgin Media and Tesco Mobile offer price-locked, SIM-only deals with no price hikes for the duration of the contract.
Eoin Clarke
Choosing the best mobile deal
Whether your bill pay contract has ended and you’re looking for a cheaper SIM-only deal, or you’re thinking of buying the latest phone with a bill pay contract, here’s some tips for choosing the right plan.
Check mobile coverage in your area
A good signal and reception are vital for your mobile phone. 5G mobile comes as standard with most phones now, so it’s worth checking out 5G coverage at your home and workplace.
In Ireland, three mobile networks - Vodafone, Eir, and Three provide the infrastructure for Mobile Virtual Network Operators (MVNOs) such as Tesco Mobile, Gomo and 48.
If you’re looking at a smaller mobile provider, check which network they operate on. This will give you a good idea of the coverage you can expect. Or check out our mobile coverage guide for the lowdown on each provider.
Decide on a bill pay or prepay deal
Both SIM-only and phone contract plans are available as bill pay or prepay. If you have a preference, simply use the filter in our comparison tool to find the best payment method for you.
There’s often a choice of contract lengths with SIM-only plans. Rolling contracts allow great freedom and flexibility, but sometimes require an activation fee, whereas longer contracts with tie-ins are typically cheaper, but not always. Bill pay phone plans are typically 24 months because you’re paying for your handset as well as airtime.
Find out how much data you use
To ensure that you’re not paying for more data than you need, check your app or phone to find out how much data you use on a monthly basis. It may be far less than you think.
Whilst unlimited data deals allow you to call, text and download as much as you like, they are more costly. Capped plans are cheaper, but you’ll get a set number of minutes, texts and data and charged for exceeding limits.
If you opt for an unlimited deal, you may want to check for any fair usage limits, although these are less common now.
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Compare prices and discounts
For most people, price is the key factor when choosing a plan, but consider other aspects when comparing your options.
Some providers advertise discounted prices, but be sure to check the ongoing monthly cost after the introductory period ends and that you budget for the ‘thereafter’ cost, because you could be locked in for 12-24 months.
Additionally, consider annual price increases, and if you prefer to stick with a provider rather than switch annually, look for providers offering a “price for life” guarantee, where the cost remains fixed, to avoid unexpected hikes.
Consider roaming allowances
If you’re a frequent traveller or make regular work trips abroad, you may want to pick a provider who offers a generous roaming allowance or discounted international calls, texts and data add-ons.
Explore bundling options
Consider bundling your mobile plan with other services like broadband, phone and TV. Some providers like eir and Virgin Media offer discounted mobile plans to their customers.
Check out loyalty schemes and perks
Some providers, especially Ireland’s larger networks, have customer loyalty schemes with exclusive perks, rewards and offers. Worth comparing if you think you’d enjoy their benefits.
Latest Update
Mobiles roundup
Virgin Media launch new price-locked, SIM-Only plan
22/05/2025: Virgin Media have launched a new SIM-Only plan, which promises customers a price-lock guarantee for the duration of the contract.
The deal, which launched today, is available to both new and existing customers for just €15 per month for 12 months, and includes unlimited calls, texts and data and 32GB of EU roaming.
Amid this year’s telecoms price hikes, Virgin Media was one of the providers who announced a price freeze for all broadband and mobile customers.
Samsung launch new Galaxy S25 Edge
15/05/2025: Samsung has unveiled the Galaxy S25 Edge, a remarkably thin and light smartphone with a durable titanium chassis,
Featuring a powerful 200MP camera, the long-rumoured device is now available for pre-order and will start shipping on 30 May, with prices starting at €1,269 for the 256GB model.
The Samsung S25 Edge will come in titanium silver, titanium jet black, and titanium icy blue. However, not all colours may be available from Irish mobile networks.
Vodafone wins best mobile Internet performance in 2024
12/03/2025: Vodafone Ireland has won the award for best mobile performance from nPerf for the third year running.
nPerf ranks mobile service providers on download speed, upload speed, latency, web browsing and YouTube streaming.
Vodafone ranked first for upload speed, web browsing and YouTube streaming in 2024, and had the second fastest download speeds.
Three boasted the fastest download speeds and came in a close second, while Eir finished in third.
Apple launches latest cut-price device, the iPhone 16e
26/02/2025: Apple have launched the lowest-cost new iPhone, the 16e.
The device replaces the iPhone SE, Apple’s last product with the touch ID button.
The iPhone 16e has a starting price of €709 - over €150 more expensive than the entry price of the iPhone SE - marking a considerable price increase for the cheapest new iPhone when it ships on 28 February.
It offers a modern iPhone experience similar to the latest iPhone 16 but with a few bells and whistles removed to reach a slightly lower price.
48 wins Mobile Network of the Year at the Switcher.ie Mobile Awards 2025
13/02/2025: 48 has been announced as Mobile Network of the Year at the Switcher Awards 2025.
The network also won two other awards, including Best Customer Service and Best SIM-Only Pay As You Go Plan. Other winners were GoMo and newcomer, Sky Mobile.
What you need to know
SIM-only plans
SIM-only deals are cheaper and more flexible than phone contracts since you’re not paying for a new handset. Ideal if you’re happy with your phone and want a shorter contract or prepay plan.
Bill pay phone plans
These plans let you pay a fixed monthly fee for a new phone and airtime, instead of buying the phone upfront. They’re best if you want a new device and wish to spread the cost.
Prepay plans
Prepay or pay as you go (PAYG) plans require you to top-up for data, calls and texts in advance. A contract-free option, useful if you’re under 18, lack a bank account, or have bad credit.
Switcher.ie has recognised and rewarded telecom industry excellence in Ireland for over a decade. Our annual awards highlight standout plans, value for money and customer service in broadband and mobiles to help you make the right choices.
We survey over a thousand customers to find our Public Choice winners because we believe that you know best. Our Telecom experts at Switcher.ie choose the rest.
Look out for the Awards badge or check out our Switcher.ie Awards page to discover this year’s champions.