Sky Ireland to launch superfast unlimited Sky Fibre broadband
Sky Ireland is launching a new superfast unlimited broadband service called Sky Fibre, providing customers with speeds of up to 100Mbps.
The new Sky Fibre deals will be capable of delivering broadband speeds reaching over 4 times the speed of Sky’s current 24Mb broadband service.
With up to 100Mb broadband available from the start of January 2015, the broadband, phone and TV provider will now be able to provide households with a true fibre broadband experience for the first time in Ireland.
Sky Fibre will be available to one million Irish homes when it launches at the start of the new year and Sky is offering an introductory deal of 6 months free fibre broadband - saving customers €120 in their first year. New and existing customers can access the fibre broadband product to boost their online experience while it will also be available with triple play (TV, broadband and phone) bundles, starting at €59 per month for the first 6 months rising to €79 per month thereafter.
Sky Fibre & TV
The addition of Sky Fibre means that Sky TV customers can connect their Sky+HD box to the superfast unlimited broadband to enhance the TV service they receive. Access to On Demand, Catch Up TV and Sky Store services will all be available while content can also be streamed on more than one device using the Sky Go app.
Opting for triple play bundles from the broadband and digital TV provider means customers will only have one monthly bill for all of these products.
“Raising the bar”
JD Buckley, Managing Director of Sky Ireland, said that the firm was the fastest growing internet service provider in the country and that Sky is always looking to improve.
“We’re delighted to introduce Sky Fibre which will raise the bar further in terms of speed, quality and reliability,” he said. He said Sky Fibre showcases the efforts of the broadband and digital TV provider to continue its investment into Ireland. Ann-Marie MacKay,
Director of Products at Sky Ireland, described it as the “perfect complement to Sky TV” as it provides faster access to the wealth of On Demand content.
“Sky Fibre offers enough capacity for the whole household and we won’t manage traffic or slow you down,” she added. One million homes will be able to access Sky Fibre when it launches; although that is set to grow to 1.6 million by 2016 following the rollout of the national fibre infrastructure.
Switcher welcomes the arrival of Sky Fibre
Eoin Clarke, Head of Switcher.ie, says: “Irish households now have four major fibre-power broadband providers to choose, eircom, Sky, UPC and Vodafone.
“When Sky launched broadband in Ireland in February 2013, customers benefited from the increased competition as providers introduced more competitive offers to win our business. Price and speed are two of the main reasons for switching broadband.
“At Sky’s top speed of 100 Mbps it would take just two minutes to download a HD-quality film. No longer is a home PC the sole portal to the internet in Irish households. A typical home now has multiple devices accessing the internet at any one time – as tablets, smartphones, laptops and games consoles make families all the more hungry for faster speeds and more generous download limits.
“Irish households increasingly crave broadband connections that can cope with their huge demand for the web at peak times of day, when everyone’s at home and trying to stream their favourite TV shows, download films for the next day’s commute, surf the internet for homework, or Skype friends and family.
“However, Sky’s fibre optic network only reaches around 1 million Irish homes. And, while some Sky customers will be enjoying three-figure speeds, there are remote rural areas of Ireland still stuck in the broadband slow lane, contending with patchy connections and sluggish speeds. More needs to be done to bring faster broadband to the whole of Ireland, and not just urban areas.”
Both new and existing Sky TV or Sky Broadband customers who subscribe to the new fibre packages will be subject to a 12 month contract. Subscribers will also receive inclusive weekend calls and a free Sky Hub router, which enables them to get online anywhere in the home. Sky’s best value introductory offers for the new fibre broadband service will be priced as follows: Sky Fibre Unlimited & Talk Freetime:
- 6 month introductory offer of free Sky Fibre Unlimited - €30 per month for six months, €50 per month thereafter (First year total =€480)
Bundle (Sky Fibre Unlimited, Talk Freetime & TV):
- Existing Sky TV customers with Original Pack - €59 per month on offer, €79 per month thereafter (First year total = €828)
- New customers - €60 per month on offer, €79 per month thereafter (first year total = €834)