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Research from Virgin Media shows most Irish smartphone users would switch if bills went up

6 out of 10 people said that price was the most important factor when choosing a provider.

Research published today by Virgin Media shows that the vast majority (86%) of Irish adults would switch mobile network provider if their phone bill increased.

Meanwhile, almost the same amount (81%) said they feel they’re being ripped off by mobile phone networks, and 61% are unhappy about ‘being locked into a contract’.

Choosing a mobile phone provider

When it comes to choosing a mobile phone provider, 6 out of 10 people said that price was the most important factor. Next in terms of importance were coverage and data provided.

In addition, three-quarters of smartphone users said they would be interested in a mobile phone contract that would take into account when you have paid off the cost of the smartphone, and then reduce monthly bills accordingly.

A third of people can’t live without their smartphone

The research also shows that over 90% of Irish adults own a smartphone, with a third of people surveyed saying they couldn’t live without it.

Meanwhile, over half of smartphone owners said they use their phone smartphone on the couch watching TV.

Virgin Mobile

Virgin Media have recently launched Virgin Mobile’s Unlimited Plan.

This offers customers unlimited 4G data, calls and texts for only €25 a month on a 30-day rolling contract - and existing Virgin Media customers get the first 5 months for just €5 on the same unlimited plan.