Sky Ireland and RTÉ announce partnership with The Late Late Show

Sky Broadband set to become the new sponsorship partner of choice for The Late Late Show in Ireland

David Baker
by David Baker on 23rd August, 2013

Very few Irish residents would dispute the fact that The Late Late Show has existed as a staple part of Irish culture for the last 50 years.

From the early beginnings of the iconic programme with the unflappable Gay Byrne, right up to the modern version which is hosted by Ryan Tubridy, the show has enjoyed some memorable moments.

Sky Ireland and RTÉ today announced Sky Broadband as the new sponsor of The Late Late Show.

Friday 6th September will mark the opening show in the programme’s 52nd season, when Ryan Tubridy will once again take to the stage to welcome a host of celebrity guests.

Sky Ireland’s Managing Director JD Buckley was notably enthusiastic about the new partnership. “As the fastest growing broadband and telephony provider in Ireland, we’re pleased to be partnering with RTÉ at such an exciting time for Sky Broadband,” he stated.

RTÉ representative Geraldine O’Leary was equally excited about the partnership. “It is exciting to think that Sky Broadband, relatively new to the market-place, is partnering with the most successful and long-running chat show, The Late Late Show, as the brand new sponsor for the coming series,” she said.

It was on the famous Late Late Show stage that Irish boy band Boyzone were first put together, a group which went on to sell millions of records across the globe.

Another notably popular moment came in 2009 when the GAA celebrated its 125th anniversary by inviting a host of former stars onto a Late Late Show GAA anniversary special.

Taking things to the next level

The new partnership will ensure that Sky Broadband enjoys both an online presence and a huge nationwide TV audience, which will enable them to raise awareness of Sky’s broadband offering across the country.

There is little doubt that the new link represents Sky Ireland taking their message to the next level. Mark Anderson, the Director of Sales and Marketing for Sky Ireland, picked up on this point when he talked of the new partnership representing the most “exciting evolution of our marketing campaign since Pierce Brosnan first announced the arrival of Sky Broadband to Irish consumers in April”.

The new partnership is set to receive a great deal of attention as the iconic television programme enters a new chapter in its history.

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