Sky teams up with Disney Pixar for new Toy Story advert

Toy Story characters set to thrill fans in 50-second adventure

David Baker
by David Baker on 29th August, 2014

Sky has announced a new partnership with DisneyMedia+ and Pixar Animation in order to create an exciting new advert to promote the reliable nature of its Sky Broadband Service.

The advert will feature characters from the hugely anticipated ‘Toy Story That Time Forgot’ television special that will be first shown on Sky Movies Disney HD this December.

The premise of the advert will see the characters attempting to watch an online feature before being interrupted because of a poor signal. Sky broadband is on hand though; to make sure they can continue watching without the threat of further complication due to signal issues.

Ann-Marie McKay, Director of Products at Sky Ireland, described her excitement about the deal.

“We’re delighted to be collaborating with DisneyMedia+ and Pixar to create this brand new Toy Story TV ad. Sky Broadband is committed to delivering our customers the most reliable service possible with 99.9% of core network reliability,” she stated.

Barnaby Rothwell, Director of Promotions at DisneyMedia+ and EMEA, was equally enthusiastic about the significance of the deal.

“This is another great example of how Pixar’s unique storytelling and characters can bring a promotion to life, and we’re confident that families will love this campaign,” he said.

The advert is only 50 seconds long and will see Woody, Buzz Lightyear, Mr Potato Head and friends excite fans with a brand new sketch.

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The digital TV provider will have been delighted to launch a ‘world first’ for the Toy Story characters in a campaign that won’t just be confined to a TV advert.

The €1m campaign will also run across digital platforms, print media, posters and radio in a bid to get the message of Sky Unlimited broadband to as many people as possible.

A new set of characters, the Battlesaurs, are also set to be introduced alongside all the old favourites.

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